If you are a business owner, then you know the importance of using the Internet to spread the word about your business. Yet, as you are busy running your business, you have very little time to stop and think about how your company is presenting itself online. That is why you must focus on two important pillars so that customers find your company online. Those pillars are your content marketing strategy and your distribution system.
Content Marketing Strategy
Businesses must realise that content is still the most important part of any online marketing strategy. While it determines how well your company is positioned in the search engine results, it also determines how likely a customer is to see you as an expert in your industry. If they see you and trust you as an expert, you’re more likely to get the sale.
Your content must connect with your company’s intended audience. While all written content must have perfect grammar, punctuation, and spelling, it must also have the right readability to connect with its intended audience. The written content must prove that the company is a leader in its industry. The content must also prove that the product or service provided by the company has real benefits for the customer.
Having great written content is not enough. Forty percent of people respond better to visual information than to pages that present only text. Highly visual content is more likely to be shared via inbound links and social media shares. Furthermore, research reveals that viewers engage longer with pages that have visual content.
While it took longer than many experts originally thought it would, people are now using their mobile devices to search the Internet more than they are using other methods. Therefore, businesses must have fully responsive mobile websites that are optimised to provide vital content to these users. In order to take advantage of this trend, business owners must use lower word counts, focus on long-tail keywords, and format pages to appear properly on mobile devices.
Distribution System
While it is vital that you have great content, like infographics, white papers, and expert content, it is absolutely worthless if no one sees it. Therefore, business owners need to think about how they will distribute that content when doing Internet marketing in Brighton.
Eighty-nine percent of all businesses post on Facebook, so it is important to think about how you are going to differentiate your content from that of your competitors. The best way to do that is to use paid advertising on Facebook as more people will see your content.
While Facebook is arguably the most important social media outlet for content, it is certainly not the only one. Research shows that for businesses who are selling to other businesses, using LinkedIn is much more effective. In order to make LinkedIn effective for your company, you need to establish a business page, connect with LinkedIn groups where your customers are found, and showcase your company’s expertise through creating and sharing meaningful content.
Using meaningful content that connects with a company’s targeted audience will remain the most important thing that a company can do to get new customers and retain old ones. That content, however, is worthless if your customers do not see it.
