Having an e-commerce site for your business is a good way to help increase your company’s profitability and expand your customer base. However, you need a website that not only functions well but one that looks good too. Your business website is sometimes the only impression people have of your company, so that is one reason to have it designed by a professional.
Why Professional Design is Important
When you walk into a brick-and-mortar store, you don’t want to see a cluttered shop with narrow aisles, because that can make it difficult to move around the store and find the things you need. The same thing applies to your business website. When visitors land on your page, you need your site to be welcoming and make a good first impression.
While there are many websites that will allow you to create your own business website, you need to have a professional design your e-commerce site so it will be attractive in appearance and be easy for your customers to use.
Proper Functionality
It is extremely important for your e-commerce site to work correctly when your customers are trying to find and buy your products. Your links should always direct them to the correct page and they should never be broken. When they add products to the shopping cart, it should add them up and automatically give your customers the correct total, including shipping.
Proper Coding
Having a website that functions properly hinges on the use of proper coding. Most amateur designers are not fluent in most computer programming languages, which can cause their websites to function poorly. Some of the coding languages used in website design include Javascript, HTML, XHTML, CSS and PHP. To understand how a website functions, you should understand these codes, and professional web designers have been trained in the use of these languages in order to design business websites.
Easy to Navigate
When a potential customer lands on your e-commerce website, it should be easy for them to find the items they want to buy. Moving from page to page should be easy to do, and making things easier to find on the website will help to keep them on your site longer. If it is easy to find the items they want, your visitors are much more like to be converted into paying customers.
Professional Appearance
Many people who try to create their own business websites often fail because they become easily enticed by the many choices of colours, graphics and information they can put on their site. This often makes the site look cluttered, plus it can be difficult to read and in some cases, the website can be plain annoying.
If your business only exists online, its appearance needs to be as professional as possible to retain the attention of your web visitors. Using professional website design in Melbourne will provide you with a site that is easy to read and easy to navigate. Also, it will help keep visitors on your site longer, giving you a better chance of selling your products.
