WordPress has been, and remains to date, the best content management system (CMS) on the internet. That’s a ground fact, not crazy fan theory.
What is also a fact is the sheer amount of features, functionality, and freedom you get while setting up, customizing, and managing a WordPress website of your own. The platform is practically synonymous with ‘user friendly’. And the popularity is only growing in spades while other open-source CMSs flounder.
I’ll tell you why that is:
• Complete Control
Over all aspects – Design, content creation and publishing, front end functionalities and over all website features, SEO, user access and file/ feature permissions; you name it. WordPress will give you, the site admin (owner) all power to command it without ever learning code.
The admin dashboard is as comprehensive and customizable as the WordPress website front end is by default, and it manages to maintain its user friendliness (ease of use) despite the very many features and controls available for cumulative core, theme features, plugins and their configuration settings, 3rd party integrations, and so on.
Herein lies the capacity to do with the platform as you please, no holds barred. Seriously, you and a chose retinue of people with proper user accesses (set by you, the admin) with a number of capacities (User roles and capacities management is WordPress core feature) that can be customized.
This means that even if you do have a developer team at hand to manage your website, you can stay comfortably knowledgeable and abreast of everything taking place on it. And if you don’t have IT guys in your team yet, you can create and customize a WordPress website with precise attention to details all by your lonesome.
• Variety
There is a virtually unlimited amount of themes/ plugins/ widgets/ custom WordPress development companies and their surfaces/ et al to choose from when you are part of a thriving community of over 12 million WordPress users/ developers/ designers.
Such a huge and brutally competitive market profits the WordPress site owners; they get the trendiest designs created with the latest innovation and future-withstanding scaffolding in mind at competitive prices or free of charge (as is the case with some of the most widely used WordPress themes and plugins like W3 Total Cache, the themes and plugins available in WordPress.org Repositories, etc.)
I don’t mean to demean other platform users, but it’s evident that not a single community of any CMS is as vast, vibrant, and varied as WordPress’.
• SEO-friendly
Keep in mind, there is a difference between ‘optimized’ and ‘friendly’. To put it in simple terms – SEO-friendly means you get the tools to play and tinker with. SEO-optimized means all the decisions have been made for you already. WordPress takes care of semantic, search bot friendly code. The rest is up to you, which is the platform is SEO-friendly and the best one there is. WordPress websites consistently rank at the top of search results for a huge variety of keywords and search phrases.
Even if you’re an SEO novice, you will manage to catch on to the practice pretty quickly thanks to WordPress core SEO features – inline linking, permalink structure (URL customization), titles and tags, Image metatags, etc. Once you’re familiarized with those, you can easily try your hand at some of the most widely (and dare I say, wildly) popular SEO suites (plugins) available for minimal costs on WordPress – WordPress SEO by Yoast, All in One SEO pack, and a whole army of performance optimization, easy UX optimization service integration and conversion optimization plugins and services to take your pick from – all of them helping you create a high ranking, brilliantly visible, easily marketable website for your business.
• Flexible and Scalable
WordPress will always be a blogging platform at heart. Yes, but that’s the equivalent of saying that you will always be a kid at heart – It may be true, but there’s so much more to you than the guileless heart of a kid. WordPress is exactly like that, switching ‘kid’ with ‘blogging tool’.
WordPress is flexible – you can practically mold it into any shape and it will take and stick for ages. You can create online directories, entire communities, online stores, multi author blogs, high traffic news and magazine websites, e-learning platforms, business portals, landing pages and lead generation sites, portfolios and profiles, apps, and yes, blogs.
All of them, built with the help of WordPress plugins and themes, are scalable with your needs and demands, and once you scale your hosting and get a good WordPress development company to take care of the little details in a jiffy, your website, regardless of industry, niche, or size, will keep pace with your growth effortlessly.
End Note
WordPress is popular because it gives you what you’ll come to appreciate the most – ease of management. This is also why so many different platform users switch to WordPress in droves every day.
