Marketing automation systems are not designed to ask irrelevant questions. For example, IT teams don’t want to be questioned on sales. Similarly, you don’t want a sales personnel about some IT issues. At the same time you also don’t want to put questions on a form the answer to which is already available within your prospect database. Using dynamic progressive forms can help in avoiding asking such irrelevant questions. Building dynamic forms can help in maintaining high level of flexibility while also saving you time.
Businesses are prevalent in capitalist economies, where most of them are privately owned and provide goods and services to customers in exchange for other goods, services, or money. Businesses may also be social not-for-profit enterprises or state-owned public enterprises targeted for specific social and economic objectives. A business owned by multiple individuals may be formed as an incorporated company or jointly organized as a partnership. Countries have different laws that may ascribe different rights to the various business entities.
Advantages of These Forms
Flexible and powerful forms help you ensure that your forms are always relevant and prevent annoying your visitors or users.
Some of the main advantages of these forms are as following:
- Reducing form abandonment by a huge rate
- Building dynamic progressive form campaigns with easy to use, graphical, drag & drop form builder
- Watching statistical results within the form builder
- The ability to start-stop, change or pause your campaigns depending on what content you want
- Asking questions depending on firmographic or demographic information within the prospect database
- Skipping questions when they are irrelevant or have already been answered
- Presenting questions to visitors or users in proper sequence depending on activity, usage history and a field within the prospect database
Asking Right Questions at the Right Time
The best dynamic forms solutions use contextual logic that enable presentation of applicable and relevant questions to the prospect. They help in eliminating any chances of putting up irrelevant and inappropriate questions.
This goes beyond stopping asking the same questions again and again. Such a system will put up questions depending on already known firmographic and demographic data such. The roles and responsibilities of the prospect will be already known.
As an example IT prospects will be asked only IT-based questions. Sales prospects will see only sales-related questions. A sophisticated system will allow both progressive and contextual questions depending on any data within the prospect database.
No More Annoyance to Visitors & Users
Such a system will no longer annoy your visitors and users by asking irrelevant and repetitive questions, thus helping in increasing completions.
Such solutions have been found to help businesses increase their form completion rate by a huge margin. This can help in increasing conversion rates and give you larger number of qualified opportunities.
Dynamic progressive forms also allow you to ask smarter, shorter and fewer questions. This will make it easier for your prospects to answer. Thus, you will be able to hold their interest without causing annoyance.
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