Many websites are built without clear considerations on SEO-related factors. Each site requires certain design considerations that ensure best effects in SEO campaigns. In this case, we should make sure that the size of the website needs to have the maximum impact on the SEO campaign. In general, search engines really love good and unique content. It would be useless if our content has been used on dozens of others websites, especially those owned by the competition. As an example, the website should provide good resources for visitors and this will encourage them to return. Our web design should make it easy for us to add new content each day.
It is true that our web design should be aesthetically pleasing, but it is also important that search engines find that our websites are appealing. We should be aware that search engine bots can’t see or appreciate all the beautiful images we add in the website. They will look for blocks of text instead and consider whether they are already relevant to customers. In this case, it is a bad idea to create website with image or Flash-based structures. Text is still the best way to communicate with both man and machine. It will make it easier for us to promote the website in any situation that we desire.
Many modern websites are essentially built by hundreds of dynamic web pages. In fact, they don’t have a definite number of webpages. Depending on available data and resources, new webpages can be created dynamically and they will cease to exist once the data becomes unavailable or are obsolete. In this case, it can be difficult to get these pages indexed by common search engines. As an example, URL for these pages can be quite long and it will be quite difficult to bots to register them. Because URL are also dynamically created with seemingly random characters, it can be difficult to index them in the search engine.
However, we should be able to address this issue by using a listing of static pages that can be used by bots to better navigate our website. It means that search engines will know where pages with permanent content should be located. It is also important to use proper linking system, especially if we want to get our pages get indexed. Link popularity always carries more weight in this situation and we in many cases, we may need a more aggressive linking campaign. It would be a good idea if we know how use HTML properly. There are tools that can help us to make sure that HTML codes are properly written and developed.
Many web developers argue that domain name is no longer the most important aspect when it comes to achieving high rank for specific keywords. However, we should know that bots actually consider whether the domain name is relevant enough. It is important to avoid using long-winded URL names that can make it harder for users to memorize it. This will also make it more difficult to print the URL in business cards.